Unique Top-selling MC-201 Exams - New 2026 Salesforce Pratice Exam
Salesforce Marketers Dumps MC-201 Exam for Full Questions - Exam Study Guide
NEW QUESTION # 156
Creating or marking an opportunity as lost will result in the change of a prospect's score
- A. True
- B. False
Answer: A
Explanation:
Creating or marking an opportunity as lost will result in the change of a prospect's score. This is because opportunities are one of the factors that affect the scoring of prospects in Marketing Cloud Account Engagement. Scoring is a numerical value that indicates the level of interest or engagement of a prospect in your products or services. Scoring is based on the actions and activities of prospects, such as opening emails, clicking links, filling out forms, visiting landing pages, and creating or updating opportunities. When an opportunity is created or marked as lost, the prospect's score will change accordingly. For example, if you have a scoring rule that adds 50 points to a prospect's score when an opportunity is created, and subtracts 25 points when an opportunity is lost, then creating or marking an opportunity as lost will affect the prospect's score by those amounts.
Answer B is incorrect because creating or marking an opportunity as lost will not result in no change of a prospect's score, as explained above. Reference: Scoring, Opportunities
NEW QUESTION # 157
What will undelete a prospect?
- A. If the deleted prospect is imported into Marketing Cloud Account Engagement with the same email address
- B. If the deleted prospect re-converts by filling out a form with the same email address
- C. If the deleted prospect visits a web page
Answer: A,B
Explanation:
You can undelete a prospect if the deleted prospect is imported into Marketing Cloud Account Engagement with the same email address or if the deleted prospect re-converts by filling out a form with the same email address. When you delete a prospect, they are removed from your Marketing Cloud Account Engagement account, but their record is not completely erased. You can restore them by importing them again or by having them fill out a form again, which will update their existing record and undelete them. However, you cannot undelete a prospect if they visit a web page, as this will not trigger any action on their record.
Answer B is incorrect because visiting a web page will not undelete a prospect, as explained above. Reference: Delete Prospects, Undelete Prospects
NEW QUESTION # 158
What is an automation rule?
- A. A rule that automatically sends an email to all prospects in a list.
- B. A rule that automatically creates a list of prospects based on their behavior.
- C. A rule that automatically creates a new prospect record when a lead is added to Salesforce.
- D. A rule that automatically applies an action to a prospect based on whether they match set criteria.
Answer: D
Explanation:
An automation rule is a rule that automatically applies an action to a prospect based on whether they match set criteria. An automation rule consists of two parts: the criteria and the action. The criteria are the conditions that the prospect must meet to trigger the rule, such as having a certain score, grade, or field value. The action is the outcome that the rule will apply to the prospect, such as changing their field value, adding them to a list, or sending them an email. An automation rule can run once or multiple times per prospect, depending on the settings
NEW QUESTION # 159
A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:
* https://www.tenoxsoft.eom/products/A
* haps://www.tenoxsoft.con-i/products/B
* https://www.lenoxsoft.eom/pfodocts/C
What is the recommended way for the user to accomplish this?
- A. Set the page as a priority page in Marketing Cloud Account Engagement.
- B. Set the page action URL as https://www.lenoxsoft.com/products/B
- C. Create three separate page actions, one for each URL.
- D. Create one page action with comma-separated URLs.
Answer: B
Explanation:
The recommended way for the user to accomplish this is to set the page action URL as https://www.lenoxsoft.com/products/B. This will create a wildcard page action that will match any URL that starts with https://www.lenoxsoft.com/products/B, including the three URLs mentioned. A wildcard page action allows you to apply the same completion action to multiple pages that share a common prefix. This way, the user can notify a specific user when a prospect visits any page under the products/B section of their website
NEW QUESTION # 160
What user role must a Marketing Cloud Account Engagement user have in order to verify the Salesforce connector?
- A. Sales manager
- B. Marketing
- C. Sales
- D. Administrator
Answer: D
Explanation:
The user role that a Marketing Cloud Account Engagement user must have in order to verify the Salesforce connector is Administrator. A Salesforce connector is a feature that allows you to connect your Marketing Cloud Account Engagement account with your Salesforce CRM system, and enable bi-directional data sync and alignment between sales and marketing. To verify the Salesforce connector, you need to have the Administrator user role in Marketing Cloud Account Engagement, which gives you full access to all features and settings in Marketing Cloud Account Engagement, including the connectors. You also need to have the appropriate permissions in Salesforce, such as the API Enabled and Modify All Data permissions
NEW QUESTION # 161
A repeating engagement program is set to allow prospects to be eligible to re-enter every 90 days and has a total entries limit of 5.
A user decides that the total entries limit should be changed to 10. The user pauses the program, changes the total entries limit to 10 and restarts the program.
What will happen to the prospects who landed on the End step more than 90 days ago and previously reached the 5 total entries limit?
- A. Prospects will re-enter the program after waiting another 90 days.
- B. Prospects will remain ineligible to re-enter the program.
- C. Prospects will re-enter the program immediately.
- D. Prospects will NOT re-enter the program until manually approved to re-enter.
Answer: C
Explanation:
The answer that correctly describes what will happen to the prospects who landed on the End step more than 90 days ago and previously reached the 5 total entries limit is that prospects will re-enter the program immediately. A repeating engagement program is a type of program that allows prospects to re-enter the program after a certain period of time, such as 90 days, and up to a certain number of times, such as 5. If a user changes the total entries limit to a higher number, such as 10, the prospects who have already reached the previous limit, but are eligible to re-enter based on the time period, will re-enter the program as soon as the user restarts the program. Prospects will not re-enter the program after waiting another 90 days, remain ineligible to re-enter the program, or not re-enter the program until manually approved, as these are not the effects of changing the total entries limit2. Reference: 2: Repeating Engagement Programs
NEW QUESTION # 162
In which two ways does a Marketing Cloud Account Engagement prospect sync with a Salesforce Lead or Contact record?
Choose 2 answers
- A. Shared Assigned User ID
- B. Shared tracking pixel
- C. Shared CRM ID
- D. Shared email address
Answer: C,D
Explanation:
The two ways that a Marketing Cloud Account Engagement prospect syncs with a Salesforce Lead or Contact record are shared CRM ID and shared email address. A CRM ID is a unique identifier that is assigned to a Lead or Contact record in Salesforce and is synced with the corresponding prospect record in Marketing Cloud Account Engagement. A CRM ID ensures that the prospect data is matched with the correct Lead or Contact data and prevents duplicates. A CRM ID is created when a prospect is created or updated in Marketing Cloud Account Engagement and a matching Lead or Contact is found or created in Salesforce, or when a Lead or Contact is created or updated in Salesforce and a matching prospect is found or created in Marketing Cloud Account Engagement5. An email address is a required field for both a prospect in Marketing Cloud Account Engagement and a Lead or Contact in Salesforce. An email address is used to identify and associate a prospect with a Lead or Contact, and to trigger a sync between Marketing Cloud Account Engagement and Salesforce. An email address is also used to track the prospect's activities, such as email opens, clicks, form submissions, and page views5. Option B is not correct because a shared assigned user ID is not a way that a Marketing Cloud Account Engagement prospect syncs with a Salesforce Lead or Contact record, but a result of the sync. An assigned user ID is the ID of the user who owns the prospect in Marketing Cloud Account Engagement or the Lead or Contact in Salesforce. The assigned user ID is synced between Marketing Cloud Account Engagement and Salesforce to ensure that the same user owns the prospect and the Lead or Contact, unless there are custom assignment rules in place5. Option D is not correct because a shared tracking pixel is not a way that a Marketing Cloud Account Engagement prospect syncs with a Salesforce Lead or Contact record, but a method of tracking the prospect's activities. A tracking pixel is a hidden image that is embedded in an email or a web page and sends a request to Marketing Cloud Account Engagement's server when the email or the web page is opened. A tracking pixel allows Marketing Cloud Account Engagement to record the prospect's email opens, page views, and other actions
NEW QUESTION # 163
By default, which two objects does Pardot write to in Salesforce?
Choose 2 answers
- A. Account records
- B. Lead records
- C. Opportunity records
- D. a Contact records
- E. Case records
Answer: B,D
Explanation:
By default, Pardot integrates closely with Salesforce CRM to synchronize data primarily with two key standard objects: Lead and Contact records. This integration allows Pardot to write marketing data directly to these objects, enabling a seamless flow of information about prospects' activities and engagement. This capability is foundational for maintaining updated and relevant data within Salesforce, facilitating more targeted and effective sales and marketing efforts. Case, Account, and Opportunity records, while important within Salesforce, do not receive direct writes from Pardot by default, although they can be involved in more advanced, customized integrations.
NEW QUESTION # 164
What does a marketing user have access to in Marketing Cloud Account Engagement?
- A. Prospect management
- B. None of the above
- C. Can see users and groups
- D. Creating new lists, forms, landing pages and send list emails.
- E. Can only import prospects
Answer: A,C,D,E
Explanation:
A marketing user is a type of user role in Marketing Cloud Account Engagement that has access to various features and functions related to marketing operations. A marketing user can see users and groups, create new lists, forms, landing pages, and send list emails, manage prospects, and import prospects. A marketing user cannot access the administration settings, create or edit users, or sync with Salesforce.
Answer E is incorrect because none of the above is not a valid answer, as explained above. Reference: User Roles, Create and Edit Users
NEW QUESTION # 165
Users can be imported into Marketing Cloud Account Engagement
- A. True
- B. False
Answer: A
Explanation:
Users can be imported into Marketing Cloud Account Engagement from a CSV file or from Salesforce3. You can also manually add users individually or in bulk3. Importing users can help you save time and ensure consistency in your user management3
NEW QUESTION # 166
Identify the differences between default and custom roles.
- A. Default roles can be deleted
- B. Custom Roles can be created from scratch
- C. Default roles are included with Marketing Cloud Account Engagement
- D. Custom roles can be edited
- E. Default roles can be edited
- F. Default roles are included with Marketing Cloud Account Engagement
- G. Custom roles can be created from a default role
Answer: B,D,F,G
Explanation:
Default roles are included with Marketing Cloud Account Engagement and cannot be edited or deleted2. Custom roles can be edited and deleted, and can be created from scratch or from a default role2. Custom roles allow you to customize the access and permissions for different types of users in your organization2
NEW QUESTION # 167
Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?
- A. Unique submissions
- B. Total submissions
- C. unique clicks
- D. Conversions
Answer: A
NEW QUESTION # 168
A non-repeating automation rule has matched 100 prospects. A user pauses the automation rule, edits the rules criteria, and resumes the rule.
What would happen to the 100 prospects who previously matched the rule?
- A. The prospects will be marked as unmatching the updated rule.
- B. The prospects will not unmatch the rule and no new actions will be applied.
- C. The actions will reapply to prospects who match the new rule criteria.
- D. The rule will unapply actions to prospects who no longer match the criteria.
Answer: A
Explanation:
If a non-repeating automation rule has matched 100 prospects, and a user pauses the automation rule, edits the rules criteria, and resumes the rule, the 100 prospects who previously matched the rule will be marked as unmatching the updated rule. This means that they will not receive any new actions from the rule, and any actions that were already applied to them will not be undone11. However, if the rule is set to repeat, the prospects who previously matched the rule can match the rule again if they meet the new criteria
NEW QUESTION # 169
A user is experiencing errors when trying to save their email.
What three items should they check for in order to successfully save their email draft? Choose 3 answers
- A. The email contains at least one variable tag
- B. The email designates a general or specific sender
- C. The email contains a text version
- D. The email contains an unsubscribe link
- E. The email uses dynamic content
Answer: B,C,D
Explanation:
According to the Marketing Cloud Account Engagement Email Basics, there are three mandatory components for an email to be saved in Marketing Cloud Account Engagement: a text version, a sender, and an unsubscribe link. A text version is required for accessibility and deliverability reasons, as some email clients or recipients may not support HTML emails. A sender is required to identify the source of the email and comply with the CAN-SPAM Act. An unsubscribe link is required to allow recipients to opt out of future emails and comply with the GDPR and other privacy regulations. Variable tags, dynamic content, and social posts are optional components that can enhance the personalization and interactivity of the email, but they are not required for saving the email draft.
NEW QUESTION # 170
How can you preview/test matches for automation rules before you run them?
- A. Use the automation preview option.
- B. Create a list and see how many prospects are affected.
- C. Run the automation rule to see how many matches there are.
Answer: A
Explanation:
You can preview which prospects will be matches by your Automation Rules. After creating or editing your rules, click the Preview button while the rules are in Paused mode. You will receive an email notification when the preview is finished or you can wait on the page for it to finish in real-time (this is very fast for most rules - often under a minute). The preview will tell you how many prospects will be matched. If you adjust criteria on existing automation rules, please note that automation previews will identify only prospects who have not already had the rule's actions applied to them.
Explanation:
You can preview or test matches for automation rules before you run them by using the automation preview option. This option allows you to see how many prospects will be matched by your automation rules without actually running them. You can access this option by clicking the Preview button while the rules are in Paused mode. You will receive an email notification when the preview is finished or you can wait on the page for it to finish in real-time. The preview will tell you how many prospects will be matched and show you a sample of them. If you adjust criteria on existing automation rules, please note that automation previews will identify only prospects who have not already had the rule's actions applied to them.
Answer A is incorrect because running the automation rule will not only show you how many matches there are, but also apply the actions to them, which may not be what you want. Answer C is incorrect because creating a list and seeing how many prospects are affected will not give you the same results as the automation preview option, since the list criteria may not match the automation rule criteria exactly. Answer D is incorrect because there is no such option as the prospect table actions. Reference: Automation Rules, Preview Automation Rules
NEW QUESTION # 171
Identify the paid search ad platforms for which Marketing Cloud Account Engagement has a native integration.
- A. Yahoo
- B. All of the Above
- C. Google AdWords
- D. Bing
Answer: C
Explanation:
Marketing Cloud Account Engagement has a native integration with Google AdWords that allows you to track and measure the effectiveness of your paid search campaigns. You can link your AdWords account to Marketing Cloud Account Engagement and import cost data, conversions, and revenue information. You can also use Marketing Cloud Account Engagement to create landing pages and forms for your AdWords campaigns and track the prospects who click on your ads. Marketing Cloud Account Engagement does not have a native integration with Bing, Yahoo, or any other paid search ad platforms
NEW QUESTION # 172
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