[May-2023] The Best Accredited Professional Study Guide for the Marketing-Cloud-Personalization Exam
Marketing-Cloud-Personalization certification guide Q&A from Training Expert Actual4test
NEW QUESTION 22
What three things does a developer code in web template?
- A. Set the control group percentage
- B. Client side instructions for rendering
- C. Defining what can be configured in a campaign
- D. Campaign qualification rules
- E. HTML and CSS for controlling appearance
Answer: B,E
NEW QUESTION 23
What is the maximum number of user attributes you can setup per dataset?
- A. 0
- B. 1
- C. 2
- D. 3
Answer: A
NEW QUESTION 24
What two features of interaction studio can be used in an open-time email campaign?
- A. Survey
- B. Recipe
- C. Promotion
- D. Attribute
Answer: B,C
NEW QUESTION 25
ETL feeds must follow explicit specifications and requires which type of file format?
- A. JSON
- B. Binary
- C. CSV
- D. TextDocs
Answer: C
NEW QUESTION 26
Which global templates do you select and customize to provide trending blog recommendations on the homepage?
- A. Einstein content recommendation
- B. Banner with CTA
- C. Einstein product recommendation
- D. Infobar with CTA
Answer: C
NEW QUESTION 27
What attribute and value is passed in the event API request for returning server sidecampaigns? [check]
- A. Server side = true
- B. Source = Server
- C. Server Side messages = 1
- D. Server side are always returned
Answer: B
NEW QUESTION 28
The sitemap provides the functionality that enables IS to identify which three items?
- A. Page types
- B. content zones
- C. campaign
- D. Templates
- E. attributes
Answer: A,B,E
NEW QUESTION 29
How many times can a visitor accomplish a goal in interaction studio?
- A. Each time a visitor leaves and rejoins the goal segment
- B. It varies depending on the setup of the goal segment
- C. No more than twice or the goal completion will no longer be counted
- D. Only once for all time
Answer: A
NEW QUESTION 30
A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?
- A. Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb)
- B. Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
- C. marketing cloud Personalization uses third party software to match anonymous and known identities
- D. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
Answer: D
NEW QUESTION 31
When does site mapping happen during the implementation process?
- A. In the middle after certain components like the catalog have been populated
- B. At the end after everything is defined in the system
- C. At the beginning of the build phase since it is the basis for the rest of the implementation
- D. It can happen at any point since it is unrelated to the rest of the implementation
Answer: A
NEW QUESTION 32
What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?
- A. Campaigns
- B. Templates
- C. Recipes
- D. Audiences
Answer: A
NEW QUESTION 33
What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?
- A. Catalog
- B. Dimensions
- C. Directory
- D. Channel
Answer: B
NEW QUESTION 34
What are the two main functions of the Event API? (select 2)
- A. Return campaign responses
- B. Process GDPR data or deletion requests
- C. Bulk load external campaign data
- D. Capture user attributes and actions
Answer: A,D
NEW QUESTION 35
Which three components of a server side campaign must be coded by a developer?
- A. Content Selection
- B. Tracking of campaign statisticsd
- C. EVENT API Request
- D. Campaign Setip
- E. Parsing the JSON Response
Answer: B,C,E
NEW QUESTION 36
If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?
- A. Force SDK URL
- B. Campaign Debugger
- C. Inject SDK
- D. Developer tools
Answer: A
NEW QUESTION 37
Which three components of a recipe are optional when configuring a new algorithm?
- A. Boosters
- B. Exclusions
- C. Ingredients
- D. Variation
- E. Decisions
Answer: A,B,D
NEW QUESTION 38
Which data feed integrates purchase data into a profile in interaction studio?
- A. Transaction feed
- B. Conversion feed
- C. Interaction feed
- D. Catalog feed
Answer: A
NEW QUESTION 39
How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?
- A. Hourly
- B. Immediately
- C. Daily
- D. Every 15 minutes
Answer: D
NEW QUESTION 40
What three features are used to support mobile web personalization?
- A. Web SDK
- B. Templates
- C. Mobile SDK
- D. Mobile Data Campaign
- E. SiteMap
Answer: B,C,D
NEW QUESTION 41
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