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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)

A) Select JSON Result in the Container Settings.
B) Add phint ret=js to the CoreTag.
C) Select JSON Return Tag in the Campaign Settings.
D) Deploy the JSON Return Tag.

2. Your customer must produce a report that shows tag fire counts with the following requirements:
* History - past 7 days
* Aggregation - daily
* Dimensions in specific order: Country, Container Name, Container Type Which is the correct set of steps you should perform in order to produce this report?

A) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the "Run" button.
B) Go to Report and then Container Hits. Select Date Range as "Past Week". Click "Export".
C) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Hit the "Run" button.
D) Go to Report and then Tag Hits. Select Date Range as "Past Week". Click "Export".
E) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the
"Run" button.

3. Which of the following is a real world use case for a search campaign?

A) Leverage the device-bridging technology to find users across their devices.
B) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
C) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
D) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
E) Ensure customers receive relevant offerings when landing on the site page.

4. Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A) Uses a transparent 1x1 image pixel
B) Audience data on past users is sent.
C) This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
D) Only data on users that are seen on a go-forward basis is sent.
E) The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.

5. You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?

A) The old rules must be purged prior to running the newly created rule.
B) You must wait at least thirty minutes after creating a classification rule to start using it.
C) It takes one week after rule creation for data to be mapped to prescribed categories.
D) In addition to the classification rule, you also need to configure a chint rule.

Solutions: