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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. If you wanted to create a keyword for your Google AdWords campaign for pink umbrellas using an exact match then which of the following would you choose?

A) [pink umbrellas]
B) Pink umbrellas
C) "pink+umbrellas"
D) "pink umbrellas"

2. You want to create a Search Query Report for your client. Which of the following are the most accurate steps to creating the report?

A) Choose Reporting, Choose Keywords, click Create Report
B) Choose Campaigns, Ad Groups, More Actions, Create Report, Choose Keywords, click Create Report
C) Choose Reporting, Search Query Report, choose Summary, click Generate Report
D) Choose Reporting, Search Query Report, click Create Report

3. Marsha is reviewing a report she's created for her client's blog. In the client's blog, Marsha keeps the latest twenty posts on the home page and the older posts are inside the blog. If users want to view older posts, they can click on 'archives' button for more posts. Marsha is trying to convince the client that the colors and the artwork are drab and make the blog unappealing to visitors. In the report, however, Marsha is noticing a high bounce rate for the blog. Based on this information, what do you suspect is the problem?

A) All pages in the blog need to have the tracking code installed, not just the home page.
B) The bounce rate is reflective of the primary home page for the blog - there's not much reason for users to go deeper into the blog.
C) The tracking code doesn't work for blogs - only for static pages.
D) The poorly designed site is showing that people are leaving the site because the colors are drab and boring.

4. You have configured conversion tracking for your website as seen in the figure below. You would like to add, however, a variable to the conversion for "total_cost" for the sum of the items in your shopping cart software. Assuming the total cost code snippet is valid, where does Google allow you to enter variables to the code snippet?

A) var google_conversion_format
B) var Google_conversion id
C) var google_conversion_value
D) var google_conversion_language

5. Don is reviewing his Google AdWords performance by reviewing his keywords. As he's looking at his keywords, he notices that there are three different status types next to his ads. Which of the following is not one of the three status types Don is likely to see when he reviews his keywords performance?

A) Disapproved
B) Paused/Deleted
C) Ineligible
D) Eligible

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