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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers

A) Business users can select any email at the time of sending.
B) The DM administrator Profile is required to access Distributed Marketing.
C) A journey can be connected to one or more Campaigns.
D) Default options can be set up for the greeting in the email.
E) Messages can be sent to Contacts, Leads, and Person Accounts.

2. Northern Trail Outfitters wants to segment audiences based on SalesCloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.

A) Setup >Data Management > Synchronized Data Extensions
B) Contact Builder > Data Sources
C) Contact Builder > Data Extensions > Synchronized Data Extensions
D) Setup > Apps > Salesforce Integration

3. Northern Trail Outfitters (NTO)hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers

A) Cloudpages personalized URLs are served from cloud.email.nto.com
B) Users receive Marketing Cloud password reset emails from help@email nto.com
C) Upon receiving an email, all tracked links start with click.email.nto.com
D) The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors

4. Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?

A) Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
B) Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
C) Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
D) Create three distinct Attribute Groups that link each data extension directly to Contacts.

5. A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?

A) Data Extensions
B) Subscriber Key
C) Contact ID
D) Member Record

Solutions: