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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?

A) A Utilize exit criteria for thejourney.
B) Ensure the Contact entry mode is No re-entry
C) Use the Update Contact a:

2. A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis.
The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?

A) Use Automation Studio Filtering, Messaging, and wait activities.
B) Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.
C) Use Journey Builder Recurring Entry Source,Messaging, and Flow Control Activities

3. Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.
What should a marketer use to build this level of personalization into the email?

A) Enhanced Dynamic Content Blocks
B) Personalization Strings
C) AMP script Search Functions

4. Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.

A) The Update Contact Activity us used to make status updates.
B) TheUpdate Contact Activity Is used to make status updates.
C) The entry sources data extension has a primary key and subscriber key.

5. Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used toaccommodate this setup?

A) Triggered Automation
B) Wait Activity
C) Scheduled Automation

Solutions: