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Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Manage Marketing Customers and Contacts | 10-15% | - Create and manage contacts - Import and deduplicate contacts - Manage contact lifecycle and preferences - Create and manage companies |
| Topic 2: Create and Manage Marketing Emails | 15-20% | - Implement email Personalization and dynamic content - Configure email settings and delivery - Preview, test, and validate emails - Design and create marketing emails |
| Topic 3: Configure Microsoft Dynamics 365 Marketing | 15-20% | - Configure marketing resources and assets - Configure marketing settings and org units - Manage marketing users and teams - Set up marketing configurations |
| Topic 4: Analyze Insights and Manage Events | 10-15% | - Review marketing insights and analytics - Create and manage marketing events - Set up event registration and sessions - Manage event webinars and waitlists |
| Topic 5: Manage Segments and Target Audiences | 10-15% | - Use segment insights - Create and manage static segments - Create and manage dynamic segments - Build segment queries and filters |
| Topic 6: Create and Manage Customer Journeys | 15-20% | - Analyze journey performance - Set up branching and conditions - Design and create customer journeys - Configure journey tiles and triggers |
| Topic 7: Manage Leads and Scoring | 10-15% | - Implement lead scoring rules - Create and configure lead scoring models - Automate lead qualification and distribution - Manage lead lifecycle stages |
| Topic 8: Set up Marketing Forms and Pages | 15-20% | - Create and publish marketing forms - Implement progressive profiling - Configure form and page elements - Create and publish marketing pages |
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