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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Category Management Foundations | - Category management principles and framework
|
| Execution and Business Planning | - Category execution and collaboration
|
| Category Strategy Development | - Strategic category planning
|
| Data and Analytics | - Retail and shopper data analysis
|
| Shopper and Retail Insights | - Behavioral and shopper analytics
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
How many units do we need to sell at $16 to Break-Even on Gross Profit?
- A. 300
- B. 600
- C. 100
- D. 125
Correct Answer: A 🗳️
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Define Share of Wallet (SOW) for a retailer.
- A. The proportion of shoppers who enter a store and proceed to make a purchase in a specific category in a single trip.
- B. The proportion of a customer's total spending within a specific product category that goes to a particular retailer, as opposed to competitors, over a given timeframe.
- C. The proportion of shoppers who enter a store and proceed to make a purchase in a specific category over a given timeframe.
- D. The proportion of a customer's total spending within a specific product category that is spent in the marketplace.
Correct Answer: B 🗳️
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What stores would be included in a High Demand/High Opportunity Cluster?
- A. Stores 103 and 107
- B. Stores 101, 103, 106 and 107
- C. Stores 100, 103, 107 and 108
- D. Stores 100 and 108
Correct Answer: A 🗳️
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Which of the following purchase behaviors best explains the category performance?
Dollars: +5%
Number of Households: +2%
Trips per Household: -2%
Units per Trip: +3%
Dollars per Unit: +2%
- A. Increase in Total Baskets
- B. Increase in Number of Households
- C. Increase in Units per Trip
- D. Increase in Dollars per Unit
Correct Answer: C 🗳️
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Which of the following is a key component of the science of assortment planning?
- A. Future trend speculation
- B. Creative packaging design
- C. Consumer Decision Trees
- D. Shelf space optimization
Correct Answer: C 🗳️
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