Salesforce MC-Con-201 Actual Tests : Salesforce Certified Marketing Cloud Next Consultant

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Salesforce MC-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

Question 1

Northern Trail Outfitters (NTO) wants to design an event registration experience in Marketing Cloud Next.
NTO asks for a call-to-action (CTA) button in an email that sends visitors to the registration form.
How should the Marketing Cloud Next Consultant create the registration form?

A. Copy the form code snippet and add it to an HTML component in the email.
B. Add the form component to a landing page and set the CTA link to open the landing page URL.
C. Publish the form as standalone content and set the CTA link to open the form URL.

Question 2

Northern Trail Outfitters wants website visitors to be able to register for an upcoming event on a landing page. When a visitor submits the registration form, a Lead record should be created in CRM.
Which set of components should a Marketing Cloud Next Consultant configure to support this use case?

A. Landing page, form handler, and data stream
B. Landing page, form, and flow
C. Web-to-lead form, data stream, and flow

Question 3

Northern Trail Outfitters (NTO) wants to include a Last_Purchased_Date field from a Data Graph in a new marketing email. The date/time value is displayed as 2027-03-15T08:30:45 when previewing the email. NTO wants it to display as:
Monday, March 15, 2027 8:30 AM
Which approach should NTO use?

A. Use a Handlebars helper to format the value.
B. Use a Salesforce formula operator to format the value.
C. Use an SOQL function to transform the value.

Question 4

A Marketing Cloud Next Consultant needs to ingest tabular data for marketing use cases.
Which feature should the consultant use?

A. Marketing Object
B. Actionable List
C. File Upload Data Stream

Question 5

Northern Trail Outfitters (NTO) is investigating reports that promotional emails are being delivered to individuals who have previously opted out earlier the same day. NTO discovers that customer consent preferences are updated daily using a batch data transform that writes directly to the Communication Subscription Consent data model object (DMO), causing customer complaints.
Which action should the Marketing Cloud Next Consultant take to resolve it?

A. Configure a Create Consent action in a Data 360-triggered flow to update consent.
B. Use a streaming data transform to update consent in near real time.
C. Change the frequency of the batch data transform schedule to run hourly.

Solutions: