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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Automation | 26% | - Automate email campaigns
|
| Topic 2: Insights and Analytics | 14% | - Analyze email metrics
|
| Topic 3: Subscriber and Data Management | 26% | - Manage subscriber and data processes
|
| Topic 4: Content Creation and Delivery | 24% | - Build and customize email content
|
| Topic 5: Email Marketing Best Practices | 10% | - Design effective email campaigns
|
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the same URL. NTO wants to understand how each type of link performs.
Which tag should NTO add to the HTML <a> element to differentiate the links?
- A. conversion
- B. alias
- C. linkname
Correct Answer: C 🗳️
Explanation: Only visible for Actual4test members. You can sign-up / login (it's free).
A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.
What is a key differentiator to get a dedicated IP rather than using a shared one?
- A. Requirement to have Custom URLs on images hosted in Marketing Cloud
- B. Sending. Volume > 250,000 Email/Month
- C. Requirement to have Custom URLs on Cloud Pages
Correct Answer: B 🗳️
Explanation: Only visible for Actual4test members. You can sign-up / login (it's free).
When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?
- A. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
- B. In the step with the two SQL activities, place a wait step between them.
- C. Place the audience SQL Query Activity below the exclusion SQL Query Activity.
Correct Answer: A 🗳️
Explanation: Only visible for Actual4test members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations.
Which journey type is best suited to run this test?
- A. Multi-Step
- B. Single Send
- C. Transactional Send
Correct Answer: A 🗳️
Explanation: Only visible for Actual4test members. You can sign-up / login (it's free).
A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action the team should take to make the edits?
- A. Cancel send using email.
- B. Update email approval status.
- C. Unshare the email.
Correct Answer: B 🗳️
Explanation: Only visible for Actual4test members. You can sign-up / login (it's free).
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