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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Creating and Managing Content | - Implement personalization with RPL - Use assets and templates - Build responsive email and mobile content |
| Topic 2: Account Administration | - Manage user roles and permissions - Monitor account usage and health - Configure security and compliance settings |
| Topic 3: Responsys Data Model | - Describe Responsys data model - Create filters, segment groups, seed groups - Manage contact lists, supplemental tables, profile extension tables |
| Topic 4: Multi-Channel Campaigns | - Set up email, SMS, and push campaigns - Configure subscription management - Manage cross-channel consistency |
| Topic 5: Responsys Personalization Language (RPL) | - Write basic RPL expressions - Implement dynamic content - Debug RPL syntax and logic |
| Topic 6: Reporting and Analytics | - Create custom reports - Analyze campaign performance metrics - Access standard reports and dashboards |
| Topic 7: Integration: Interact Connect | - Manage data synchronization - Describe Data Gateway setup - Configure Interact Connect integration |
| Topic 8: Programs | - Design multi-step automation programs - Monitor and optimize program performance - Configure triggers, rules, and actions |
| Topic 9: Initial Configuration & Deliverability | - Perform IP warm-up and ramp-up - Configure domain branding and delegation - Set global account and deliverability settings - Manage bounce processing, spam feedback loops |
| Topic 10: Campaigns and Forms | - Configure conversion and tracking - Build and manage web/mobile forms - Create and deploy marketing campaigns |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
1. What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?
A) Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
B) Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
C) Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
D) Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
2. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?
A) Measure = Single Clicks, Sent Date = 3 days
B) Measure = Total Clicks, Interval = 3days
C) Measure = Responders, Interval = 3 days
D) Measure = Unique Conversions, Event Date = 3 days
E) Measure = Responders, Event Date = 3 days
3. You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?
A) After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.
B) Youmust make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.
C) You must have a one-to-one relationship between a profile list record and a record in the supplemental table.
D) The number of records in the supplemental table cannot exceed the total number of records in the profile list.
4. You are configuring a supplemental data import and thefirst row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?
A) You must delete the first row of the file before performing the import. Your file must contain actual data only.
B) Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
C) In the field mapper screen, select the "Columns Already Included" check box.
D) In the import configuration, select the "First line contains column names" check box.
5. Which Insight reporting measure should you use to capture the number of clickthroughsand conversions recorded through emails on August 1, 2016?
A) Sent Date = August 1, 2016
B) Event Date = August 1, 2016
C) Interval Date = August 1, 2016 plus one day
D) Sent Date = August 1 to August 2, 2016
E) Live Date - August 1, 2016
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: E |



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